A month before my annual subscription ended, MoviePass sent an email that's supposed to be adorable but came across as abominable.Read More
So what did I learn after dissecting the throng of 570 promo emails that trampled their way into my crowded inbox from pre-Black Friday to post-Cyber Monday?Read More
Fun fact: 30% of subscribers change email addresses annually.
Not-so-fun fact: Those are the potential customers you risk losing if you don't configure your email subscription settings the right way.Read More
The must-have list of tools that I use when creating email sequences for my clients. I named them Twin Picks, Air Bud II, and Lord Portal.Read More
I know, I know. He didn’t write the email himself.
Or did he?Read More
I talked about:
How I got my start in email copywriting
How I write emails that convert
What Harry Potter has got to do with conversion copywriting