Blog — Chanteuse Marie

Let's Talk About Email (...plus, my Q&A with ZeroBounce)

So your email open rate is nothing to write yo mama about.

You then start to wonder what’s amiss.

email marketingChanteuse MarieJanuary 31, 2019email marketing, email deliverabilityComment

An open letter to a company who sent a cringe-worthy email

A month before my annual subscription ended, MoviePass sent an email that's supposed to be adorable but came across as abominable.

email marketingChanteuse MarieDecember 31, 2018email copywriting, email marketing, apology emailComment

Cyber Week delivered 570 emails into my inbox, and here's my postmortem

So what did I learn after dissecting the throng of 570 promo emails that trampled their way into my crowded inbox from pre-Black Friday to post-Cyber Monday?

email marketingChanteuse MarieNovember 30, 2018email marketingComment

10 things I hate about your email subscription settings

Fun fact: 30% of subscribers change email addresses annually.

Not-so-fun fact: Those are the potential customers you risk losing if you don't configure your email subscription settings the right way.

email marketingChanteuse MarieOctober 31, 2018email marketing, email preference center, email unsubscribe pageComment

Look at you reading from header to footer!

Wanna take a super fun quiz ? Find out your EMAIL PERSONALITY and its advantages. It’ll be quick, promise.