So your email open rate is nothing to write yo mama about.
You then start to wonder what’s amiss.
Read MoreSo your email open rate is nothing to write yo mama about.
You then start to wonder what’s amiss.
Read MoreA month before my annual subscription ended, MoviePass sent an email that's supposed to be adorable but came across as abominable.
Read MoreSo what did I learn after dissecting the throng of 570 promo emails that trampled their way into my crowded inbox from pre-Black Friday to post-Cyber Monday?
Read MoreFun fact: 30% of subscribers change email addresses annually.
Not-so-fun fact: Those are the potential customers you risk losing if you don't configure your email subscription settings the right way.
Read More