This how-to is perfect for you if you've experimented with various lead magnets to grow your email list — resource guide, newsletter, e-course — and all you attracted was a merry band of crickets.Read More
So your email open rate is nothing to write yo mama about.
You then start to wonder what’s amiss.Read More
A month before my annual subscription ended, MoviePass sent an email that's supposed to be adorable but came across as abominable.Read More
So what did I learn after dissecting the throng of 570 promo emails that trampled their way into my crowded inbox from pre-Black Friday to post-Cyber Monday?Read More
Fun fact: 30% of subscribers change email addresses annually.
Not-so-fun fact: Those are the potential customers you risk losing if you don't configure your email subscription settings the right way.Read More