How to gain more email subscribers in 10 days
This how-to is perfect for you if you've experimented with various lead magnets to grow your email list — resource guide, newsletter, e-course — and all you attracted was a merry band of crickets.
Sweetie, it's time we rethink your list building strategy.
Ever considered creating a lead generation quiz? Yup, like those BuzzFeed quizzes you take — but better!
You see, I've also tested a few opt-in tactics and, lo and behold, it's my personality quiz that brings most subscribers to the yard.
So I've decided to up my quiz game and create a new personality test, and I'll show you how I did it with the help of Interact Quiz Maker. (FULL DISCLOSURE: This article has affiliate links. FULLER DISCLOSURE: I've only ever used this software after researching other options, and I haven't looked back since. )
But why 10 days?
Truth be told, it's an excuse to parody Matthew McConaughey and Kate Hudson's romcom. You can actually implement a simple quiz funnel strategy in fewer days if you have Get-Shit-Done superpowers.
DAY 1: LEARN ABOUT ONLINE QUIZZES
If my li’l lead magnet chart has already convinced you about quizzes, go ahead and skip to Day 2.
But if you're still on the fence about including quizzes in your marketing funnel, let's start things off with a mini therapy.
No, it ain’t, Benny-boo-boo.
First, take a moment to breathe in these statistics.
Did you know that...
Quizzes average a 50% conversion rate for lead generation (Interact)
The average quiz gets shared 1,900 times (BuzzSumo)
81% agree that interactive content grabs attention more effectively than static content (CMI Survey)
Next, relax and enjoy these sample quizzes.
What type of entrepreneur are you? (Marie Forleo)
What type of Instagrammer are you? (Jenna Kutcher)
Is B-School right for me? (Amy Porterfield)
Familiar names, amirite? They are just some of the successful online marketers who have invested in quizzes. You're in good company.
DAY 2: BRAINSTORM QUIZ TOPICS THAT RELATE TO YOUR BUSINESS
Gather ‘round your brainstorm buddies — real or imaginary — and don't forget to invite the one who's always... UPBEAT!
According to Interact co-founder Josh Haynam:
Over 80% of people will look at your title and decide if they want to take your quiz without any further input. That means you should really focus on the title first, instead of worrying so much about the rest of the quiz.
To come up with your ideal topic, ask yourself: What do I want to get out of this quiz?
In my case, I want to attract entrepreneurs and segment them based on their launch style. Why? So I can offer the most relevant solution to their launch dilemma. The more targeted your offers are for your ideal audience, the higher your chances at converting them.
And so my new quiz baby was born: "Which type of product launch are you?"
DAY 3: PICK A QUIZ TEMPLATE. OR NOT.
How this day looks like depends on whether you want to use a proven template to save time (so you can sunbathe and chill with your girlfriends). FYI: Interact has a massive library of templates across 22 industries, from Automotive to Travel.
If you're a quiz noob, you can start with a template. If you're a noob who wants a custom quiz — go you! — you can create one from scratch. Since I have a very specific movie-premiere-themed vision for my quiz, I opted for the latter. No sunbathing and chilling for me.
Either way, you also must decide what type of quiz to build: Assessment, Personality, or Scored quiz.
I went for the personality quiz, and here's why you should consider going for the same type.
This is the most common type of quiz. Nearly 70% of the quizzes made with interact are personality type quizzes. That makes a ton of sense because personality quizzes are also the most shared and most clicked-on type of quiz. These are the type of quizzes that go “What Type of (Blank) are You?” and are always being shared on Facebook.
DAY 4: CUSTOMIZE YOUR QUIZ COVER PAGE
On this day, accomplish 3 more items for your cover page besides the quiz title you came up with on Day 2.
Start button text
Here's my final cover page.
Notice how I'm asking potential quiz takers to "step on the red carpet". I want the experience to be fun and engaging for them, so I reinterpreted product launches in a movie premiere setting.
Josh elaborated on how to make a fun quiz your audience will want to take:
People take quizzes because they want to learn about themselves (self-actualization) and they want to talk about themselves (self-expression). However, we don’t naturally want to do those two things head-on; we shy away from them by default. The most fun quiz you can create actually does both of those things in a light-weight manner using irreverence, images, gifs, hypothetical scenarios, and mystery.
DAY 5: CREATE YOUR QUIZ QUESTIONS & ANSWERS
My lead generation quiz comprises 7 questions that correspond to the essential elements of a product launch.
Is 7 the ideal number of questions in a quiz?
Josh thinks so.
This will take your quiz takers 2 minutes to complete, which is the perfect amount of time to make sure they stay interested but not so long that they’ll get bored and leave.
What about the number of answers?
Josh believes in the power of 3.
Have either 3 or 6 answer choices. Our minds tend to think in groups of 3, so having either 3 or 6 answer choices helps the quiz taker move smoothly through your quiz.
Aye aye, quiz captain.
DAY 6: CREATE YOUR QUIZ RESULTS
Remember that my goal is to attract and segment my target audience based on their launch style, and I have identified 4 common launch personas that will most likely resonate with them.
If you wanna be fancy, you can create a personalized landing page for each result, and then redirect quiz takers to your website.
Like I did.
In this part of the quiz-making process, keep in mind Interact's advice:
When you’re writing quiz results descriptions, there are three things to think about. They make a nice acronym, SPF, but not like the sunscreen.
Specific. Positive. Funny.
My added advice? Plan your quiz results page in sections. Have an outline handy. This will help make writing a breeze. And while I threw in movie references to keep things entertaining, I also made it a point to pour in the value.
I. Quiz result title and subtitle
II. Description of the quiz taker's personality
III. Summary of the unfair advantage of the quiz taker's preferred launch method
IV. Free blueprint that the quiz taker can use on an upcoming launch
DAY 7: WRITE YOUR WELCOME SEQUENCE
I wrote a personalized welcome email for each quiz result. Sound daunting? Again, the trick is to create a repeatable outline for a quick 'n easy writing session. You can also repurpose your old emails if they are relevant enough to fit into the welcome sequence.
If you have Drip or ConvertKit, you're in luck. I use both email service providers, and I can confirm that they connect to Interact quizzes seamlessly.
They do have different integration actions.
Drip has an 'add tag to contact' option.
ConvertKit doesn't. I had to do the tagging automation inside ConvertKit itself.
Nevertheless, both ESPs suggest actions that help in segmenting my list and sending them the email sequence specific to their result. You can even be hyperspecific by applying the actions on the individual quiz answers.
For example, I have a quiz question that pertains to budget.
If I want to segment my subscribers based on their dolla, dolla bills, I can do that, too. Pretty nifty!
DAY 8: PUBLISH THE QUIZ ON YOUR WEBSITE
BAM! I placed my new quiz right smack on the home page. I got the idea from Tarzan Kay's website.
But I didn’t stop there. For my future visitors who'd click on SHOW ME YOUR SITE instead of TAKE ME TO THE QUIZ, I made the quiz visible on every page by adding it on my website footer. Like Pokémon — gotta catch 'em all leads!
I'm using Squarespace, but you can embed Interact quizzes on any website.
DAY 9: PROMOTE YOUR QUIZ
Aaand you're done!
Time to write the promo copy for your social media posts — Instagram, Twitter, Facebook, LinkedIn, Pinterest... and I heard MySpace is making a comeback. I kid, I kid.
If you're an avid Twitter or Facebook user, Interact takes care of one important thing for you:
In a study, we found that images of people – and specifically one person — work the best for driving traffic. For interact, when you share the quiz link, we will pull the cover photo and share it, and when your quiz takers share their results, the image from whichever result they get will be shared. If a result doesn't have an image, the quiz will default to sharing the cover photo.
DAY 10: DEVOUR A SANDWICH OR OPTIMIZE YOUR QUIZ OR BOTH
You've done the hard work. You can celebrate with a sandwich...
...and/or keep tweaking your quiz.
With Interact, you can see the results of your growth efforts in the analytics section of your dashboard.
You'll know about useful data, such as:
How many viewed your quiz? Test the different ways you can embed the quiz on your website and discover which is the most optimal location.
What's your quiz start rate vs. completion rate? You can also find out in which part are the quiz takers dropping off. Then you can revise the quiz questions to make them more unskippable.
What's your conversion rate? This last bullet point is the point of it all, yeah? That’s why you learned how to make an interactive quiz. You want to generate more leads.
You can require all quiz takers to fork over their email addresses. I've done this previously, but I soon became aware that I had subscribers who wanted to know their quiz results and nothing else.
So now I'm giving e’erbody the option to skip this step, and I recommend you do the same. Only those who truly want to hear from you gets added to your email list. Hello, higher email open rate!
You want ALL THE LEADS?
In the words of Kate Hudson: