This how-to is perfect for you if you've experimented with various lead magnets to grow your email list — resource guide, newsletter, e-course — and all you attracted was a merry band of crickets.Read More
This teardown is a 3,030-word behemoth about the 7 email sequences that inundated my inbox during the 2018 Product Launch Formula (PLF) launch.Read More
So your email open rate is nothing to write yo mama about.
You then start to wonder what’s amiss.Read More
A month before my annual subscription ended, MoviePass sent an email that's supposed to be adorable but came across as abominable.Read More
So what did I learn after dissecting the throng of 570 promo emails that trampled their way into my crowded inbox from pre-Black Friday to post-Cyber Monday?Read More
Fun fact: 30% of subscribers change email addresses annually.
Not-so-fun fact: Those are the potential customers you risk losing if you don't configure your email subscription settings the right way.Read More
The must-have list of tools that I use when creating email sequences for my clients. I named them Twin Picks, Air Bud II, and Lord Portal.Read More
I know, I know. He didn’t write the email himself.
Or did he?Read More
I talked about:
How I got my start in email copywriting
How I write emails that convert
What Harry Potter has got to do with conversion copywriting