Launch Copywriter & Funnel Strategist

You’re a
Minimum Viable Funnel

And if I could describe your launch style in one movie title, it would be...
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Other high-cost launch methods usually take months to deploy and require programmers, designers, etc.

You flip your hair knowing that you can simply rely on the power of email marketing.

No sales page, no problem.

You can still do launch — and in a shorter time period.


In the movie, Kathleen Kelly said, “Sometimes I wonder about my life. I lead a small life — well, valuable, but small — and sometimes I wonder, do I do it because I like it, or because I haven’t been brave?"

Sure, you don't have everything figured out, but YOU are actually brave.

You don't let the fear of overwhelm get in the way between you and your potential launch revenue. 

You don't let complex launch systems stop you from getting your product out the door.

You are smart to know that the longer you wait to feel ready to launch, the greater the risk of you not launching at all.



The Unfair Advantage of The Minimum Viable Funnel

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MVF is the perfect low-cost, low-risk method for launching at a smaller scale before going big. Most importantly, it guarantees you execute, execute, execute.

Regardless of list size, you can use MVF to:

  • Validate a new offer (...especially if you've had multiple false starts).

  • Test the effectiveness of your marketing message before building an elaborate funnel. You can also repurpose the emails later on.

  • Generate revenue ASAP. Dolla, dolla bills, y'all!

Email-loving Minimum Viable Funnel maven, all you really do is this incredibly smart thing.

In the words of Frank Navasky:

You are a lone reed, standing tall, waving boldly in the corrupt sands of commerce.




I love New York in the fall. It makes me want to buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address.

For now, I want to give you a free blueprint for your next MVF launch instead.

A few things to note:

  • If you have under 500 leads, consider a high-ticket offer.
  • Nurture your list before the launch and continue to give value even when you're already selling.
  • Although this particular MVF requires emails only, you have to have a way to accept payments (e.g. SamCart or PayPal).

One last thing... should you need copy help, feel free to chat with me about my "The Quick and The Deadly Emails" service.

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