You are a walking love story between a busy entrepreneur and the concept of earning money while staying in bed.
Your natural state is building-an-empire-in-my-pajamas.
Your business is working hard for you instead of you working hard for it to the point of sleep, what's that?
You're just like the likable Lucy Moderatz who said:
"...when I was a kid, I always imagined what I would be like or where I would be or what I would have when I got older. You know, some normal stuff. I’d have a house and a family and things like that. Not that I’m complaining or anything because I have a cat. I have an apartment. Sole possession of a remote control. That’s very important."
As important as that remote control for when you're catching up on your favorite Netflix original series, you have a deep desire for a perfectly crafted evergreen funnel that runs in the background and generates sales on autopilot.
An evergreen launch requires tons of copy for all its many moving parts. But once you get past the writing hump, a huge payoff awaits.
Your potential customers can find and buy your product whenever they like.
You get to enjoy a constant stream of revenue from marketing assets you only had to create one time.
You get to avoid the roller coaster of emotions and stress involved in seasonal live launches.
Peter Callaghan is right.
She's gotta be really special. She's gotta be.
An evergreen launch IS special. When done right, people enter your evergreen funnel each day with a higher chance of converting.
But before I take my daily scheduled nap (aka CEO Battery Recharge), here's your free blueprint for your next evergreen launch.
Don't forget: Update your evergreen funnel as needed. You gotta make sure that bad boy stays relevant and optimized.
If you need to sleep and want copy help, feel free to chat with me about my "Raging Bull Campaign" service.